Posts Tagged ‘small business’

Book Review Tuesday: Platform

Tuesday, May 22nd, 2012

This month Michael Hyatt launched a new book… Platform:Get Noticed in a Noisy World. The book is far more than a pep talk on being visible in a crowded market. Platform gives the how-to steps to use modern tools in building your own billboards to launch yourself, your business, your product, your non-profit or your ministry into your chosen community.

See, Michael Hyatt has done what he teaches. He has built a platform(check out http://michaelhyatt.com). Actually multiple platforms. His resume is impressive and includes being CEO of Thomas Nelson, one of the largest publishers in the world. In his blogposts you will see that he is a very methodical teacher. He gets geeked out over the technology. Combining the methodical teaching and love of technology with his experience, he has given us an easy to read handbook for modeling his success.

Part One: Start With Wow–Hyatt challenges us to create an amazing product, service or experience. Make the customer, client or patron say “wow!” Exceed expectations.

Part Two: Prepare to Launch–Hyatt touches on correct mindset and basic tools that are required for the base of your platform. Without good goals and basic elements, there’s no sense going through the motions and wasting energy launching a product, service or inviting people to your event.

Part Three: Build Your Home Base–How to’s for your website and blogging. Very practical. Very hands on.

Part Four: Expand Your Reach–How to maximize modern tools like blogs, Twitter, Facebook fan pages, etc. Use the tools, don’t get sucked into the time waste.

Part Five: Engage Your Tribe–After you have various communication channels set up, how do you use them? What do you put on your billboards? Hyatt gives practical tips to join the conversation that your audience is already having. And finally to monetize those communication points.

I hope you can tell I’m excited about this book. It’s not a read-through once and you’re done kind of book. This is a step-by-step guide. Take action!

Book Review Tuesday: The Seven-Day Weekend

Tuesday, August 31st, 2010

Don’t read The Seven-Day Weekend by Ricardo Semler if you’re happy with old-school methods of employer/employee relationships.  Mr. Semler shares new ideas that he has implemented in Semco, his $200+ million company.  Ideas that have kept turnover extremely low.

If you are open to new ideas and want to make your company a fun place to work, check this book out.  It’s a fun read.  You may not want to implement all Semler’s ideas, but just a couple could make your workplace more enjoyable.  The Seven-Day Weekend concept is about flexibility.  Time flexibility, career choice flexibility, decision-making flexibility.  Semler begins with the premise that employees are adults.  As adults they are capable of more responsibility than they are given in most organizations.

I can buy much of what he says in this book IF:

1.  You truly do hire adults…responsible people willing to use their brains.

2.  You lay out objectives and goals of the job clearly.

At any rate, pick this book up at your library and start reading.  You’ll know part way into the first chapter if it’s for you.

Book Review Tuesday:The Small Business Millionaire

Tuesday, December 15th, 2009

Small Business Millionaire Don’t be thrown off by the bland cover and unimaginative title… Steve Chandler and Sam Beckford’s book is a fun fictional story about an entrepreneur and his daughter figuring out how to revive their restaurant from the brink of bankruptcy.  The Small Business Millionaire helped them achieve an unprecedented level of success in the business.  Throughout the process dad and daughter also found meaning and joy in their lives.

This quick read will give readers plenty of food for thought and some good reminders.  Here are some of the highlights I picked out:

  • “Advertising is salesmanship in print.”  All salespeople should yield measurable results.
  • DECIDE to make the business succeed.
  • Sell the experience, not just a meal, book, or service.
  • Don’t be afraid to ask for help.
  • People want to see you succeed.
  • Win over your local market and watch word of mouth spread.

Go read The Small Business Millionaire.  I have more Chandler books to talk about in future posts.

elance.com

Sunday, March 8th, 2009

I’ve spent some time this week checking out elance.com. I am reminded of a book I read listened to a couple years ago.  In many ways the world truly is flat…or at least flattening. Opportunities abound for knowledge workers to find work anywhere in the world.  The cool thing for a small business person is that he/she is not limited to the skills that are in his area(I’m thinking of my stomping grounds…rural Pennsylvania).  A bookkeeper in India can keep up with the accounting, someone in Kenya does market research, then marketing and SEO can be maximized from Illinois.  Another advantage for the small business person is that the web not only makes these services widely available, the many choices inevitably contain an agreeable price for both parties.

To read more about how to take advantage of our flattening world, be sure to check out The 4-Hour Workweek!

4hour