Posts Tagged ‘personal branding’

Book Review Tuesday: Make a name for yourself.

Tuesday, May 31st, 2011

A few weeks ago, I met Scott Ginsberg (the nametag guy) at Extreme Business Makeovers 2011. Scott is an amazing speaker. I bought a book from his table…Make a name for yourself. In addition to being a beautiful full color book, it is loaded with great content.  My kind of content…short, punchy chapters that toss an idea out there and let the reader think about it.  Essentially the book helps you think through what kind of reputation you are building.  What you are becoming known for.  And how you can be intentional in steering your career and legacy.  The quote inside the cover says it best…”If you don’t make a name for yourself, someone will make one for you.”

I devoured the book.  I felt bad about marking up the beautiful, colorful pages…but it’s the kind of book that begs to be personalized.  Here are some of Scott’s strategies that jumped out at me:

  • Become a student of success.  Read books and interview successful people in your field.
  • Walk with the wise.  “You are (and become) the average intelligence of the people you hang out with the most.  Choose wisely.”
  • More books, less TV.
  • Do what nobody else is willing to do.  “What are you doing that nobody else is willing to do?”
  • Networking works. A chapter of 50 actionable networking tips.
  • Wait for nothing.  Don’t wait for the perfect timing, someone to give you permission, someone to lead the way–take action!

Bottom line…The book is easily worth the $20 if you’re interested in thinking through some things that might be holding you back from the person you hope to become.  I am now a fan of Scott and will write more about him in future posts.

What Am I Damned Good At?

Wednesday, March 25th, 2009

I’ve been studying branding this year.  When I saw Chris Brogan’s blog post on personal branding a few weeks ago, I was intrigued.  I haven’t stopped thinking about it since.

Purpose in Life?

This really isn’t a new topic.  I’ve struggled off and on since high school to know what to do with the rest of my life.  Chris states that that we’re all damned good at something even if we don’t realize it.  What I love is that Chris then goes on to share how that one thing we’re good at can grow and transition into bigger and better branding if we manage it correctly.  Start where we are, but steer toward dreams and aspirations.  Good stuff!

So where am I?

Back to the original question…what am I damned good at?  This is what I’ve been wrestling with since reading Chris’s blog.  I often feel like Jack of All Trades, Master of None.  So I’ve begun creating lists of things that I’ve done, done well at, enjoyed, and I’m still not sure of my specialty.  I’ve begun asking some trusted friends what they see as my strengths…stay tuned.

What is your brand?