Posts Tagged ‘passion’

Book Review Tuesday: Gary Vaynerchuk’s Crush It!

Tuesday, March 23rd, 2010

In Crush It!: Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shares some of the ideas and tools that he used to grow his family business from four million dollars to fifty million dollars in eight years.  Gary explains that if you pursue areas of passion, work very hard, and take advantage of social media outlets you can “crush” your area of interest.  You can become known as the expert in your area of passion.  At that point there are many ways to monetize your expertise.

Gary Vaynerchuk epitomizes passion.  If you’ve never seen Gary, watch this interview on Fox Business.  The Fox interview is not Gary at his most passionate, but it’s great information and he doesn’t cuss at all in that interview.  If cussing doesn’t bother you, watch some of Gary’s other videos on  The concepts are brilliant and may change the way you look at business, marketing, and even sales.  The internet has allowed a low cost of entry into business if you’re willing to hustle and put in sweat equity.

Crush It is not written by the most creative writer.  HOWEVER, Gary Vee’s passion comes through and he provides valuable insight that is easy to digest.  Well worth the 20 bucks.