Posts Tagged ‘clothing’

Customer Service/Sales/Marketing/Data Mining Done Right

Sunday, August 28th, 2011

Yesterday FedEx delivered a package to my front door.  Since I hadn’t ordered anything, I was sort of excited yet sort of skeptical to open the box.  What I found about knocked me over!  When I opened the box, I pulled out an orange cardboard tube about a foot long and about three inches in diameter.  The front described the Dockers Alpha Khaki, “the first of it’s kind.”  The back of the tube had a note typed out that included, “you have been selected to test-drive the new Alpha Khaki from Dockers.”  So I opened the tube and found another note, this one looks hand-written.  “This pair’s on the house.  We think you’ll like ’em.”  -Dockers

The tube contained a pair of khaki’s that were exactly my size.  I promptly put them on and wore them to the play we attended last night.  They were super comfy and I am super impressed by Dockers’ aggressive promotion direct to consumer.  I’ve bought a few pairs of Dockers from Dockers.com and a few pairs of Levi’s from levis.com over the past couple years.  That’s how they knew my style preferences.   But I’ve also bought similar styles from Lands End and J. Crew.  By reaching out unexpectedly to give me something of value for free, Dockers just won my loyalty.

What can we do to spark that kind of reaction and loyalty in our customers?

10 Ways to Dress like GQ on a JCPenney budget

Friday, July 31st, 2009

GQ As long as I can remember, I have been interested in clothing styles.  As one of nine kids, I didn’t get a fat allowance to spend on clothes.  I learned early some creative ways to dress sharp on an almost non-existent budget.  In no particular order, here are some of my tricks:

1.  Thrift shops–Selection for guys isn’t always so good, but I’ve found some great sport coats, ties, workout pants, etc.

2.  Yard sales–My wife is the yard sale queen.  Our kids wear name brand clothes that Becky picks up for 25 and 50 cents.  She also finds some clothes for herself and me.

3.  Discount stores–TJ Maxx, Marshalls, Ross, SteinMart, etc. are excellent…especially toward the end of season when they discount their merchandise.

4.  Outlet stores–I’m lucky enough to have a Prime Outlets Mall 30 minutes from home.  When they have sales, you can pick up a great pair of Rockports or J. Crew sweater for cheaper than JC Penney brands.

5.  Mall stores–JC Penney and Macy’s.  It’s just that you have to be more selective if you want to be at all stylish.  Deals can be had though…I’ve been wearing Levi’s and buck shoes (both from JCP) that keep me updated yet cost me a combined $50 or half what a pair of cheap designer jeans would cost.

6.  Online outlets–Many people like Yoox.com or Bluefly.com.  They’re not quite cheap enough for me though.

7.  Ebay–I love this one.  Especially for vintage clothes.  I picked up a pair of brown wingtips a couple years ago that were made 40-50 years ago and still look great.

8.  Amazon.com–This week I bought a pair of Levi’s on Amazon(thanks for the gift certificate Mom & Dad!).  Amazon is about more than books now!

9.  Launder your own clothes–If you’re one of the fortune ones for whom the starched shirt, buttoned down dress code is not required, you can save a lot of money by buying clothes that can be laundered at home.

10.  Tailor your clothes–Growing up, I did this myself on mom’s sewing machine.  You can turn a pair of bell bottoms into a tapered leg pant if you use some imagination with your clothes.

Bonus:  Resell your clothes when you’re finished.  Consignment shops, ebay, yard sales can put a few dollars in your pocket for your next shopping trip.

Please share your shopping tips. I’d love to try some new ways to get deals!