Posts Tagged ‘branding’

Book Review Tuesday: Platform

Tuesday, May 22nd, 2012

This month Michael Hyatt launched a new book… Platform:Get Noticed in a Noisy World. The book is far more than a pep talk on being visible in a crowded market. Platform gives the how-to steps to use modern tools in building your own billboards to launch yourself, your business, your product, your non-profit or your ministry into your chosen community.

See, Michael Hyatt has done what he teaches. He has built a platform(check out http://michaelhyatt.com). Actually multiple platforms. His resume is impressive and includes being CEO of Thomas Nelson, one of the largest publishers in the world. In his blogposts you will see that he is a very methodical teacher. He gets geeked out over the technology. Combining the methodical teaching and love of technology with his experience, he has given us an easy to read handbook for modeling his success.

Part One: Start With Wow–Hyatt challenges us to create an amazing product, service or experience. Make the customer, client or patron say “wow!” Exceed expectations.

Part Two: Prepare to Launch–Hyatt touches on correct mindset and basic tools that are required for the base of your platform. Without good goals and basic elements, there’s no sense going through the motions and wasting energy launching a product, service or inviting people to your event.

Part Three: Build Your Home Base–How to’s for your website and blogging. Very practical. Very hands on.

Part Four: Expand Your Reach–How to maximize modern tools like blogs, Twitter, Facebook fan pages, etc. Use the tools, don’t get sucked into the time waste.

Part Five: Engage Your Tribe–After you have various communication channels set up, how do you use them? What do you put on your billboards? Hyatt gives practical tips to join the conversation that your audience is already having. And finally to monetize those communication points.

I hope you can tell I’m excited about this book. It’s not a read-through once and you’re done kind of book. This is a step-by-step guide. Take action!

How To Be That Guy: Scott Ginsberg (That Nametag Guy)

Sunday, July 31st, 2011

As promised in my last post…more about Scott Ginsberg.  I have to share this really cool story:

About a month after I heard Scott at XBM and got Make a Name For Yourself, Jon and I were at Book Expo America(BEA) for a day.  We were standing in line at one of the food vendors when I noticed the guy in front of me holding the very same book I was reading on my way to BEA (How To Be That Guy).  When I asked him about the book, he said what an amazing speaker Scott is and that he had just heard him.  I was very disappointed that I had missed him–didn’t know he was going to be there.  After lunch, Jon and I decided to walk through the Tech conference downstairs in the Javits Center.  As we were walking through the sparse exhibits in the Tech conference, Jon punched me and said “Is that the guy you were telling me about?”  Sure enough there was The Nametag Guy being interviewed.  We waited until the interview was over then kidnapped Scott for a while over lunch.  After spending some time with him, I’m a bigger fan than ever.  At some point I hope to convince him to do a book with me.  =)

So I’m sure you’re wondering about How To Be That Guy: 47 Ways to Create an UNFORGETTABLE Brand That MAGNETIZES More Business.  He had me at the subtitle.  Scott’s quirky way of out of the box thinking makes this book shine.  Some are principles you’ve heard 47 times in your life already, but the way Scott frames them makes you stop and think for a few minutes.  And I’m pretty sure that is exactly what he wanted you to do.  Mostly we already have the answers to our dilemmas.  It’s just that we(I) seldom stop and think for a while.

So here are some of the reasons I love How To Be That Guy:

  • Kiss your power suit goodbye… “The outfit that allows you to feel most comfortable and most like yourself will, in fact, give you the most power.”
  • Is your idea simple enough that a five year old could understand it?
  • The most important word in marketing… hint: it all depends
  • Allow customers to participate in your brand.

In case I haven’t made it clear–Scott Ginsberg is awesome.  Check out some of his videos on YouTube.  Buy his books on Amazon.  Check out his website at www.hellomynameisscott.com.

What Am I Damned Good At?

Wednesday, March 25th, 2009

I’ve been studying branding this year.  When I saw Chris Brogan’s blog post on personal branding a few weeks ago, I was intrigued.  I haven’t stopped thinking about it since.

Purpose in Life?

This really isn’t a new topic.  I’ve struggled off and on since high school to know what to do with the rest of my life.  Chris states that that we’re all damned good at something even if we don’t realize it.  What I love is that Chris then goes on to share how that one thing we’re good at can grow and transition into bigger and better branding if we manage it correctly.  Start where we are, but steer toward dreams and aspirations.  Good stuff!

So where am I?

Back to the original question…what am I damned good at?  This is what I’ve been wrestling with since reading Chris’s blog.  I often feel like Jack of All Trades, Master of None.  So I’ve begun creating lists of things that I’ve done, done well at, enjoyed, and I’m still not sure of my specialty.  I’ve begun asking some trusted friends what they see as my strengths…stay tuned.

What is your brand?