Posts Tagged ‘books’

Book Review Tuesday: Platform

Tuesday, May 22nd, 2012

This month Michael Hyatt launched a new book… Platform:Get Noticed in a Noisy World. The book is far more than a pep talk on being visible in a crowded market. Platform gives the how-to steps to use modern tools in building your own billboards to launch yourself, your business, your product, your non-profit or your ministry into your chosen community.

See, Michael Hyatt has done what he teaches. He has built a platform(check out Actually multiple platforms. His resume is impressive and includes being CEO of Thomas Nelson, one of the largest publishers in the world. In his blogposts you will see that he is a very methodical teacher. He gets geeked out over the technology. Combining the methodical teaching and love of technology with his experience, he has given us an easy to read handbook for modeling his success.

Part One: Start With Wow–Hyatt challenges us to create an amazing product, service or experience. Make the customer, client or patron say “wow!” Exceed expectations.

Part Two: Prepare to Launch–Hyatt touches on correct mindset and basic tools that are required for the base of your platform. Without good goals and basic elements, there’s no sense going through the motions and wasting energy launching a product, service or inviting people to your event.

Part Three: Build Your Home Base–How to’s for your website and blogging. Very practical. Very hands on.

Part Four: Expand Your Reach–How to maximize modern tools like blogs, Twitter, Facebook fan pages, etc. Use the tools, don’t get sucked into the time waste.

Part Five: Engage Your Tribe–After you have various communication channels set up, how do you use them? What do you put on your billboards? Hyatt gives practical tips to join the conversation that your audience is already having. And finally to monetize those communication points.

I hope you can tell I’m excited about this book. It’s not a read-through once and you’re done kind of book. This is a step-by-step guide. Take action!

Book Review Tuesday: It’s Not About You

Tuesday, September 20th, 2011

It's Not About You bookThe eagerly anticipated follow-up to The Go-Giver released today.  No sophomore slump for Bob Burg and John David Mann!  If possible, It’s Not About You is even better than The Go-Giver!  I had listened to the audio version of The Go-Giver on iTunes and loved it!  Naturally, I had to download It’s Not About You as soon as it was available–today.  And I had to listen to it as soon as I could–lunchtime and this evening.  I went with Audible this time.  Great job Bob and John reading your book!  The feelings always come through better when authors do their own reading.

Tons to learn from this book.  Written in a story format, It’s Not About You focuses on a young man named Ben.  Throughout the story, Ben learns five Keys to Legendary Leadership…

1. Hold the Vision

2. Build your People

3. Do the Work

4. Stand for Something

5. Share the Mantle

These five keys as well as a pile of one-liner supporting points have given me a week’s worth of material to ponder and begin to implement.   Living a life of character sometimes seems to run counter to good business.  Books like this illustrate how business done right can look.  If you haven’t read Burg/Mann, this is a great one to start with.  If you have read Burg/Mann, you know you need this book.


Book Review Tuesday: Get Off Your Attitude

Tuesday, August 30th, 2011

Get Off Your AttitudeGet Off Your Attitude by Ryan C. Lowe is one of my favorite books right now.  I should tell you that I’m biased.  This is the first book that I was involved in from beginning to end of the publishing process at Sound Wisdom.  Needless to say, I think it’s a great book.  Here’s why:

  • Ryan has lived out what he talks about.  He’s been through some tough stuff in life.  Yet every time I talk with him he is Mr. Upbeat.  Always positive.  Always seeing the bright side of situations.
  • This book has great stories.  Ryan ties the teaching principles to stories.  Read about the time he was shot.  How he failed in business.  Got dumped by his girlfriend.  Learn about his sweet grandma.
  • The lessons always point to the ways you have control over your life and outcomes in your life.   Don’t be a victim!

By the way, Ryan Lowe is a super nice guy.  The kind of guy you’d wish all the success in the world to.  So read his book.  Hear him speak.  Visit his website.  Oh, and after you read the book be sure to “Like” it and give it a positive review on Amazon or wherever you buy and review books.  Thanks!!

How To Be That Guy: Scott Ginsberg (That Nametag Guy)

Sunday, July 31st, 2011

As promised in my last post…more about Scott Ginsberg.  I have to share this really cool story:

About a month after I heard Scott at XBM and got Make a Name For Yourself, Jon and I were at Book Expo America(BEA) for a day.  We were standing in line at one of the food vendors when I noticed the guy in front of me holding the very same book I was reading on my way to BEA (How To Be That Guy).  When I asked him about the book, he said what an amazing speaker Scott is and that he had just heard him.  I was very disappointed that I had missed him–didn’t know he was going to be there.  After lunch, Jon and I decided to walk through the Tech conference downstairs in the Javits Center.  As we were walking through the sparse exhibits in the Tech conference, Jon punched me and said “Is that the guy you were telling me about?”  Sure enough there was The Nametag Guy being interviewed.  We waited until the interview was over then kidnapped Scott for a while over lunch.  After spending some time with him, I’m a bigger fan than ever.  At some point I hope to convince him to do a book with me.  =)

So I’m sure you’re wondering about How To Be That Guy: 47 Ways to Create an UNFORGETTABLE Brand That MAGNETIZES More Business.  He had me at the subtitle.  Scott’s quirky way of out of the box thinking makes this book shine.  Some are principles you’ve heard 47 times in your life already, but the way Scott frames them makes you stop and think for a few minutes.  And I’m pretty sure that is exactly what he wanted you to do.  Mostly we already have the answers to our dilemmas.  It’s just that we(I) seldom stop and think for a while.

So here are some of the reasons I love How To Be That Guy:

  • Kiss your power suit goodbye… “The outfit that allows you to feel most comfortable and most like yourself will, in fact, give you the most power.”
  • Is your idea simple enough that a five year old could understand it?
  • The most important word in marketing… hint: it all depends
  • Allow customers to participate in your brand.

In case I haven’t made it clear–Scott Ginsberg is awesome.  Check out some of his videos on YouTube.  Buy his books on Amazon.  Check out his website at

Book Review Tuesday: Make a name for yourself.

Tuesday, May 31st, 2011

A few weeks ago, I met Scott Ginsberg (the nametag guy) at Extreme Business Makeovers 2011. Scott is an amazing speaker. I bought a book from his table…Make a name for yourself. In addition to being a beautiful full color book, it is loaded with great content.  My kind of content…short, punchy chapters that toss an idea out there and let the reader think about it.  Essentially the book helps you think through what kind of reputation you are building.  What you are becoming known for.  And how you can be intentional in steering your career and legacy.  The quote inside the cover says it best…”If you don’t make a name for yourself, someone will make one for you.”

I devoured the book.  I felt bad about marking up the beautiful, colorful pages…but it’s the kind of book that begs to be personalized.  Here are some of Scott’s strategies that jumped out at me:

  • Become a student of success.  Read books and interview successful people in your field.
  • Walk with the wise.  “You are (and become) the average intelligence of the people you hang out with the most.  Choose wisely.”
  • More books, less TV.
  • Do what nobody else is willing to do.  “What are you doing that nobody else is willing to do?”
  • Networking works. A chapter of 50 actionable networking tips.
  • Wait for nothing.  Don’t wait for the perfect timing, someone to give you permission, someone to lead the way–take action!

Bottom line…The book is easily worth the $20 if you’re interested in thinking through some things that might be holding you back from the person you hope to become.  I am now a fan of Scott and will write more about him in future posts.

Book Review Tuesday: Living for the Weekday

Tuesday, October 26th, 2010

Living for the Weekday bookI picked up Living for the Weekday in an airport bookstore Friday.  Looking forward to Monday is an appealing dream.  Author Clint Swindall isn’t selling a magic pill here.  Living for the Weekday is simply a book filled with good commonsense.

This book appealed to me for two reasons.

1.  75% of the book was a fictional story.  Swindall calls it a fable.  I find the story format much easier to digest than a straight lecture style teaching.

2.  Swindall’s advice for a happier existance at work (and at home) centers around personal growth in these five areas: career, relationships, health, finances, and spirituality.

By keeping the focus to five areas and teaching in story form, Swindall has created a fun and practical tool.  I recommend Living for the Weekday.

Action:  Set goals in each of these areas of your life. Working toward these goals will bring balance and happiness even if you don’t immediately love Mondays.

Book Review Tuesday: The Seven-Day Weekend

Tuesday, August 31st, 2010

Don’t read The Seven-Day Weekend by Ricardo Semler if you’re happy with old-school methods of employer/employee relationships.  Mr. Semler shares new ideas that he has implemented in Semco, his $200+ million company.  Ideas that have kept turnover extremely low.

If you are open to new ideas and want to make your company a fun place to work, check this book out.  It’s a fun read.  You may not want to implement all Semler’s ideas, but just a couple could make your workplace more enjoyable.  The Seven-Day Weekend concept is about flexibility.  Time flexibility, career choice flexibility, decision-making flexibility.  Semler begins with the premise that employees are adults.  As adults they are capable of more responsibility than they are given in most organizations.

I can buy much of what he says in this book IF:

1.  You truly do hire adults…responsible people willing to use their brains.

2.  You lay out objectives and goals of the job clearly.

At any rate, pick this book up at your library and start reading.  You’ll know part way into the first chapter if it’s for you.

17 Success Principles

Tuesday, June 1st, 2010

As I mentioned in my last post, I’m currently working my way through Success Through A Positive Mental Attitude.  Hill and Stone list 17 different success principles in this classic:

1.  A Positive Mental Attitude

2.  Definiteness of Purpose

3.  Going the extra mile

4.  Accurate thinking

5.  Self-discipline

6.  The master mind

7.  Applied faith

8.  A pleasing personality

9.  Personal initiative

10.  Enthusiasm

11.  Controlled attention

12.  Teamwork

13.  Learning from defeat

14.  Creative vision

15.  Budgeting time and money

16.  Maintaining sound physical and mental health

17.  Using cosmic habit force (universal law)

Success Through a PMA is a really helpful book…although I wouldn’t mind seeing a shorter list.  What 5 principles from this or any other list would you consider to be most essential?

Book Review Tuesday: The Path of the Genie

Tuesday, May 4th, 2010

Dr. Dilip Abayasekara’s The Path of the Genie follows the fictional character Aladdin through his journey of discovery.  Dilip teaches how Aladdin’s lessons learned can be applied in our lives.

Dilip says “Becoming the person you ought to be is a spiritual journey that will last as long as you live.”  I’ve certainly found that to be true in my experience.

My favorite section of The Path of the Genie is Dilip’s encouragement to figure out your gifts and fulfillment in life.  He ends Part III with these Five Action Steps For Self-Discovery:

1.  Know God–you are a spiritual being having a human experience.

2. Understand what gives you bliss–happiness and fulfillment.

3. Discover your gifts–what you do easily and naturally.

4. Work on becoming the person you ought to be–values driven.  Also, emulate role models in the areas you wish to improve.

5. Build you life around your true identity, your calling, and your gifts–even small steps to get started will help you feel more fulfilled.

I know Dilip through Toastmasters.  He has lived–and is living–the journey he writes about.  If you get the chance to hear him speak, make sure you do.  You won’t be disappointed.

Book Review Tuesday: 8 Attributes of Great Achievers

Tuesday, April 20th, 2010

My friend Tracey at Tremendous Life Books gave me this book to read.  In 8 Attributes of Great Achievers, Cameron Taylor uses dozens of stories to illustrate the character traits of successful people.  I found tons of one-liners in this book…I have a lot of sentences underlined.  Here are a handful:

  • In order to inspire teamwork, you must be filled with enthusiasm.
  • Many people achieve little in life simply because they never decide to achieve something.
  • Following someone who has achieved what you want to achieve is the simplest and quickest way to get where you want to be.
  • We can have as much wealth as we are willing to work to create.

This book may not be the first time you hear truths like this, but can anyone be reminded too often?

The 8 Attributes are:

  1. Responsibility
  2. Creator
  3. Independence
  4. Humility
  5. Honesty
  6. Optimism
  7. Vision
  8. Persistence

I definitely recommend 8 Attributes of Great Achievers.  Get it from Amazon or Tremendous Life Books.