Book Review Tuesday:The Small Business Millionaire

Small Business Millionaire Don’t be thrown off by the bland cover and unimaginative title… Steve Chandler and Sam Beckford’s book is a fun fictional story about an entrepreneur and his daughter figuring out how to revive their restaurant from the brink of bankruptcy.  The Small Business Millionaire helped them achieve an unprecedented level of success in the business.  Throughout the process dad and daughter also found meaning and joy in their lives.

This quick read will give readers plenty of food for thought and some good reminders.  Here are some of the highlights I picked out:

  • “Advertising is salesmanship in print.”  All salespeople should yield measurable results.
  • DECIDE to make the business succeed.
  • Sell the experience, not just a meal, book, or service.
  • Don’t be afraid to ask for help.
  • People want to see you succeed.
  • Win over your local market and watch word of mouth spread.

Go read The Small Business Millionaire.  I have more Chandler books to talk about in future posts.

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